Private Florence Tour: Morning Market Food Tasting at Sant’Ambrogio

The cured meats, breads and cheeses produced in and around Florence are every bit as good as you think they are. Find out for yourself on this private market tour that’s full of the good stuff, namely: vino, pecorino, parmiggiano reggiano and other items of cheesy and meaty goodness.


  • Explore Florence’s most vibrant local grower’s market

  • Try a mouth-watering assortment of local foods such as pecorino cheese, prosciutto di parma, wild boar salami, finocchiona, Chianti wine, typical Italian coffee, biscotti and fresh fruits

  • Meet local food experts and growers and find out about how some of these delicious products are grown, made and or produced

  • Discover the local secrets behind one of the most well-known food scenes in the world

Local English-speaking guide
All tastings
Tips and gratuities for your guide
Important Information
What is included in the tour?

Local English-speaking guide, all tastings

What isn't included in the tour?

Tips and gratuities for the guide

Where do we meet?

Piazza Sant’Ambrogio at The Church of Saint Ambrose (Chiesa di Sant’Ambrogio) on the left side of the facade, 50121 Firenze FI, Italy

Where does the tour end?

Piazza Sant’Ambrogio at The Church of Saint Ambrose (Chiesa di Sant’Ambrogio)

What is the duration of the tour?

2 hours

What is the minimum group size for this private tour?

This private tour is priced for a minimum group size of two travellers. A solo traveller may still book this private experience but will be charged the base rate for two travellers.

Are there any Covid-19 vaccination requirements?

While we strongly recommend that all travellers are vaccinated against COVID-19 to reduce the risk of transmission and avoid putting undue strain on healthcare services, vaccinations are not a requirement to join an Intrepid Urban Adventures tour. For further information, please review COVID-19 Health & Safety at

What if I can't find my guide?

If you have any issues on the day of your tour, please call +39 338 884 7405

Can I cancel my tour?

Free cancellation up to 24 hours before activity.


Local Impact: How you will help the local community by joining this tour:

  • You will enjoy a walk around a local farmers' market where locals shop for their daily food. Each farmer sells a specialty from their farm, like Armando and his selection of mushrooms from the hills of the Garfagnana mountains close to Lucca.
  • You'll also see local butchers, fishmongers, bakers, and family-run salumi & cheese stands, which helps promote local producers in the region and gives you more insight into local products.
  • Prepare your taste buds for an epic private foodie adventure around the local’s favourite market in Florence! This private food tour offers an array of Italian treats (that’s breakfast sorted!) and an insight into local food and culture from an expert local guide. Together we’ll check out typical delicatessens where Florentines do their daily shop for fresh ingredients. Most of these establishments are owned by local businessmen and women and they usually specialise in the specific products that they sell, making them the city’s ultimate food experts. For instance, on our first stop, we’ll introduce you to you to an award-winning third-generation butcher, who is training his two sons to take over the family business.  In keeping with the family theme, our next foodie stop will be an artisanal cheese store owned by a brother/sister duo. This is one of the few places left in Florence where you can still buy the ancient grain bread of montespertoli (your guide will explain) and enjoy a taste of their cheese accompanied by this delicious, traditional bread. We will also check out C BIO, an organic farm-to-table store, created by a famous Florentine Chef Fabio Picchi whose famous Cibreo cafe, restaurant, and theatre are all situated in this district.  Fresh pasta is next and we’ll take you to a market stall that offers 15 different types daily, all made fresh on the premises. Here you’ll learn about our regional pastas including ravioli, pici & tortelli and you’ll see the wonderful homemade sauces that pair perfectly with each type of pasta. After the pasta maker, we’ll head off to meet the baker to try some of the best-fried polenta and coccole in town. A coccole is a savorury donut typically served with stracchino creamy cheese and prosciutto perfect with a glass of chianti. Platters of Tuscan and Emilian specialites follow, from another of our favourite market sellers, including Pecorino Toscano, Parmiggiano Reggiano (aged for 36 months), Prosciutto di Parma, wild boar salami and finocchiona.  Your private tour will end with an Italian-style coffee at a lively indoor bar, close to the market. Before you go, don’t forget to ask your expert local guide for more tips on what else to see, do and (most importantly) eat during the rest of your stay in Florence.

    Private Florence Tour: Morning Market Food Tasting at Sant’Ambrogio
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