Urban Adventures was launched by Intrepid Travel in October 2009, with the purpose of creating a new, innovative style of single-day travel experiences. These tours take travellers away from touristic norms to local areas, where they can really connect with a destination and its people.
We are committed to making the benefits of tourism a win-win for all. Not only should travellers come away with deep, unique and memorable perspectives of a destination, but local guides should be fairly compensated for sharing their stories, and the local independent vendors visited should also be rewarded by the fruits of tourism.
We operate on a franchise network model, in which each destination is 100% locally owned and operated. We provide the tools, from admin support through to marketing and distribution, to enable these local entrepreneurs to successfully build and scale a local tourism business. In turn, travellers are given a thoroughly authentic local experience, from the very people who call a city home.
For travellers to be welcomed into communities like this is like being at the forefront of discovery again in a world with less and less ‘off-the-beaten-tracks.’ We don’t make decisions based on data, we make decisions based on first-hand information from our local guides and operators on the ground, in-destination. They’re the ones who tell us what needs to happen, how communities want to be engaged, and how we can make a positive impact with our travels.
Today we are 100% owned by the The Intrepid Group, the world's largest B-Corporation certified travel company, and are truly a global company with teams in over 150 cities around the world. Our local guide count has topped 1,500 and we have over 1,300 unique itineraries that take travellers behind the scenes of a destination to reveal hidden gems and local hot-spots through the eyes of a local because, #localsknow.
Looking ahead, our vision is to be the world’s leading day tour brand, and we are well on our way to achieving that.